70% Reduced Spend

Client:  A Global Consumer Goods Company 

I optimized and restructured existing ad campaigns for various brands, ie:  Breyers, Dove, Klondike, Talenti, Lipton, and more with budgets ranging from $23,000 to $100,000/month per brand.  By pausing old irrelevant campaigns, adjusting keyword bids, and moving budgets; the ad spend for a Lead brand was reduced from $20,000 to $6,000/month. 

Goals: Reduce the Ad Spend while increasing the Cost Per Click
Tools: Google Ads
Results: 70% Cost Reduction