For small or medium-sized businesses in particular, social media provides a great opportunity to drive traffic to websites without breaking the bank.
Facebook and Instagram are two of the most popular mobile platforms. People spend one out of every five minutes on Instagram and Facebook. You can’t get that kind of reach anywhere else.
Campaigns that run across both Facebook and Instagram result in similar or better performance for website clicks, website conversions, video views and mobile app installs than those that run on just one.