70% Reduced Spend

Client:  A Global Consumer Goods Company 

I optimized and restructured existing ad campaigns for various brands, ie:  Breyers, Dove, Klondike, Talenti, Lipton, and more with budgets ranging from $23,000 to $100,000/month per brand.  By pausing old irrelevant campaigns, adjusting keyword bids, and moving budgets; the ad spend for a Lead brand was reduced from $20,000 to $6,000/month. 

Goals: Reduce the Ad Spend while increasing the Cost Per Click
Tools: Google Ads
Results: 70% Cost Reduction

30% Sales Leads

Client:  A440 Pianos 

 I began by SEO optimizing the website and updated the lead capture page.  I managed the Facebook ads campaign, executed google ads campaigns, and implemented a competitor analysis. The company’s website traffic increased over 30% within a few months.   

Goals: Generate sales leads
Tools: Facebook Ads + Google Ads
Results: 30% Lead Generation

1500% Increase

Client: Gofitusa

I created a multi-channel campaign executing Facebook ads that would lead people to the landing page to receive a special limited-time offer that required them to subscribe via email. I was able to drive traffic 30% with a 29% conversion rate. Over the course of 90 days, we were able to successfully measure our goals. I studied and analyzed email subscriber data, engagement data, ad impressions, and transaction data to create three exposure segments:

17% only opened email
27% only saw Facebook News Feed Ads
15% opened emails AND were exposed to Facebook News Feed ads

Goals: Grow audience and get more sign ups for group fitness classes
Tools: Facebook Ads + Landing Page + Email Campaign
Results: 1500% increase in sales



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