What is PPC or Paid Search Advertising?
PPC stands for pay-per-click, a form of internet marketing in which you will pay a fee each time someone clicks on your ad. What is Paid Search or SEM (Search Engine Marketing)? It is the process of gaining website traffic by purchasing ads on search engines.
So why do you need PPC ads?
1. Get fast results.
PPC ads bring immediate traffic to your site from the search engines unlike organic search engine optimization. Organic search takes more time and no matter how optimized your content is for the search engines, you won’t start to see results right away. This is why paid search advertising is a great tactic to help support your SEO efforts.
2. Generate more qualified leads.
With PPC ads, you are strategically targeting the types of consumers who are most likely to be interested in your brand. PPC ads help small businesses bring in more leads to their website. The leads that are coming to your site are more relevant. This means that the traffic you drive to your site from these ads are more qualified.
3. Get measurable results.
You can clearly measure every aspect of your PPC ad campaigns including the number of clicks, the cost per click, and how many sales are coming from these clicks. This helps you make better budgeting decisions and set goals to improve over time.
4. Improve your brand awareness.
PPC ads on Google can also help your business improve brand awareness over time. Not every search engine user is going to click on your ad when it appears in the search engine results. However, your brand name will be exposed more often when they search for keywords related to your industry. Therefore, you will improve your brand recognition that could result in sales later.
Google is the most used search engine on the World Wide Web across all platforms, with 92.62% market share as of June 2019, handling more than 5.4 billion searches each day.
Sample PPC Ad
5. It’s great for local search.
Majority of consumers use their mobile devices to search for nearby shops. When they click on your PPC ad, they are able to get directions to your location or call your location directly from the ad. Paid search advertising is a great way for small businesses to target local traffic.
6. PPC ads are cost effective.
PPC ads are budget-friendly and great for small businesses with limited budgets. You can set budget caps, and the search engines will not spend more than you tell them to.